Sales Follow Up: Tips for Success
Convert more leads into sales
Converting leads into sales
The research is clear:
- Time matters - leads are 48% more likely to answer if you call within 60 minutes,
- Don't give up - 44% of salespeople give up after one follow up attempt!
- Use SMS - 98% of SMS messages are opened and read.
This simple guide is packed with helpful tips to improve your lead follow up and sales conversion.
It’s a fantastic way for pool builders to get more leads without doing the marketing themselves, saving valuable time. In over 20 years in the pool industry, this platform is one of the best initiatives I have seen for marketing – I’ve recommended it to all my pool builders.
You wouldn’t be a real estate agent today and not be on realestate.com.au, you’d miss out on all those leads. Poolz is the same for our industry - it’s a no-brainer to be part of it.
Our experience with Poolz has been invaluable to our business. Their expertise in providing well-matched leads has significantly enhanced our success rate. We highly recommend poolz as a reliable and trustworthy source of leads.
One area Poolz excelled was their ability to match clients with suitable budgets. Time and again, they delivered leads that precisely met our financial expectations... the prospects presented by Poolz were genuinely interested and prepared to invest in our expertise.
Poolz has consistently delivered outstanding pool leads to our company. Their attention to detail, understanding of client budgets, and ability to match expectations has been impressive.
After Tony approached me to trial the Poolz solution during its initial testing phase, I was blown away by the quality, and budgets of the leads I received. From the 4 leads I received, 2 resulted in site visits and both turned into quick sales with contract values over $120k each.
Frequently asked questions
Tony Loxton is the founder and CEO of Poolz. Tony has been self-employed since the age of 17 and has always been passionate about delivering amazing customer experiences that fuel business growth and profitability. This passion was cultivated early in his career when only three years after starting the first riversurfing business on the Zambezi River in Africa, it was awarded the world’s best adventure activity!
Tony has since applied his extensive sales, marketing and technological expertise to help some of the world’s most recognisable brands including Mercedes Benz, Chanel, Porsche, Jeep, VW, BMW, Swarovski, Land Rover, Lend Lease, Pandora and Country Road.
“I’ve always been a great believer in delivering a win/win for all parties. My aim for establishing Poolz is therefore to help pool industry professionals grow their profits by reducing the many obstacles impacting the overall customer experience for homeowners.”
Tony’s last two businesses, a digital agency and a software development company, were both highly innovative in their approach and singularly focused on gaining the deepest understanding of their client’s businesses and delivering world-class, profit generating solutions to help them grow and succeed.
If you'd like to connect with Tony, you can find him here on LinkedIn.
Homeowner lead notifications are sent out to pool pros via our platform in the following way:
- Local area match - where a homeowner lead is within 10-20kms of your local area address (which you nominate in our platform), you receive a local area lead notification at the same time as other pro's who have a local area match, but 60 minutes before the pro's who are a broad area match.
- Broad area match - where a homeowner lead is in your broad area (this is the entire area you service, for example, Greater Sydney), and has NOT already been purchased by 3 pro's who are local area matches, you receive a lead notification at the same time as all other pro's that also have a broad area match.
In this way, you get priority on local area leads to enable you to work locally more often. If you choose not to purchase a local area lead, then it is available for all broad area matching professionals to purchase.
Poolz pricing is simple and transparent. We do not charge any subscription or monthly fees, we have no minimum charges and no complicated credit system that requires you to pre-purchase.
It is 100% free to create your company profile on the Poolz website. As soon as your profile is approved, you will start receiving FREE lead notifications. This means you will get notified when a homeowner matches your requirements. You can view everything about the lead except for the contact details.
When you decide to purchase a lead, you pay a very low one-time fee to purchase the lead. This then unlocks the contact details of the homeowner so you can get in touch. For pool building leads, if you are successful in winning the job, there is a success fee payable once the contract has been signed with the customer.
The exact costs of leads and success fees are available once you have created your free account. So what are you waiting for? Sign up today!
Poolz will provide you with the homeowner name, email address, phone number and property address. You can choose to contact the homeowner any way you like. You are not required to use our platform to communicate with the homeowner.
When completing the GET QUOTES form, the homeowner's email address and phone number are authenticated to ensure they are valid and accurate.
Click here to join the largest network of pool professionals in Australia. We are excited to have you!
The friendly Poolz team is here to help you anytime. You can email us on support@poolz.com.au or you can call us on 1300448407. You can also contact us here.
A homeowner lead refers to a person who has completed the GET QUOTES form on the Poolz website.
When homeowners submit their project details through Poolz, we capture comprehensive information to ensure that you have all the necessary details to know if the lead is a good match for your business. This includes information such as their pool preferences, estimated project price, address, site access, slope, desired pool type, size and shape, preferred timeline, and more.
The key to contacting a homeowner lead is being prompt. Research has proven that efficient follow up is critical. If you are unable to contact a homeowner after multiple attempts, we recommend varying your approach - if you've been calling, try emailing and sending an SMS. We understand that not all leads may be responsive at all times and recommend that you make it easy for the homeowner to communicate with you by giving them options.
We also recommend that you offer the opportunity for the homeowner to book time in your calendar - this is a great way to stop playing phone tag and ensure both parties know what is happening.
A local area lead refers to a lead that matches your specified services, budget, and pool type AND is located within a 10-20km radius of your nominated office or home base address (which you specify in the Poolz supplier portal).
Local area leads give you the opportunity to build pools closer to your preferred work area, reducing travel times and enhancing efficiency. By connecting you with local area leads, Poolz aims to help you spend less time in the car and more time doing what you care about.
We are big on first impressions, so we would highly recommend you contact the homeowner within minutes of purchasing the lead on our platform! At a minimum, we would expect you to contact the homeowner with 24-48 hours after purchasing the lead.
Prompt follow up has been widely proven to have a big impact on sales conversion, so the faster you reach out to the homeowner, the more likely you will be to win the job.
If you are unable to get in touch with the homeowner, we suggest sending them information about your company and a provisional quote or estimate based on the information you have available. This gives the homeowner a better understanding of your company and services.
This initial communication and provisional quote enables the homeowner to learn more about your company, services and suitability for their specific needs.
This proactive approach sets a positive impression and helps to move the conversation forward towards a successful project collaboration.
To purchase a lead, simply click on the PURCHASE button that is on the lead details page. As soon as the lead purchase price has been paid, you will instantly see the contact details of the lead and are free to contact the homeowner however you would like.
As a pool building professional, using Poolz offers several benefits. First and foremost, Poolz connects you with qualified homeowner leads who are actively seeking your services. This means you can access high-value potential customers who are genuinely looking to buy.
Not to mention, Poolz homeowner leads are:
- Qualified to convert - when requesting quotes, they see the estimated price of their pool in real-time and only proceed if that price is within their budget. Simply, Poolz leads convert and more than double any other source of leads.
- Educated to make your life easier - we provide loads of education material for homeowners to help them understand everything from design, to build and maintenance. We also hold their hands and educate them along their pool buying journey to make your life easier.
- Cost effective to save you money - it is completely free to see Poolz leads, and you only pay when you want to quote on a job. That means there is zero risk to you. On top of that, the cost per lead is far cheaper than your own marketing and advertising efforts.
If you have any questions, simply reach out to our friendly team on hello@poolz.com.au.
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