Poolz for Pros
Streamline your business
Poolz is the world’s first marketplace dedicated to the swimming pool industry. Our singular focus on swimming pools combined with our highly innovative and collaborative approach is helping pool industry professionals all over Australia save time, effort and money.
Zero Time Wasters Guarantee
At Poolz, we are committed to connecting our pool building partners with only the most serious and qualified leads.
We phone qualify every lead by phone
Before any homeowner’s job is made available on our platform, our team personally contacts them to discuss their project, address any questions, and assess their readiness to move forward with a pool builder. If we cannot reach the homeowner, their job is never added to our system, ensuring only qualified opportunities are presented to our partners.
Proactive contact: five attempts in five days
If you purchase a lead and find that the homeowner is unresponsive or not a genuine buyer, our Zero Time Wasters Guarantee has you covered. Simply provide proof that you made at least five contact attempts within five days of purchasing the lead, and we will replace it for you at no additional cost.
Why use Poolz?
There are no upfront costs or commitments. You only pay for the high-quality leads you choose, saving you significant time and money through much higher conversion rates and less wasted effort on unproductive leads.
Flexible access to qualified leads
Poolz connects you with qualified homeowners actively seeking pool builders in their local area, providing you with a consistent stream of targeted leads. The best part? You only purchase leads where and when you need them.
Reduce wasted time & effort
With Poolz, you receive detailed project information upfront, including pool price estimates and homeowner preferences, allowing you to focus on the most promising leads and avoid wasting time on unqualified prospects.
Target local areas
Set your preferred service areas so that you receive leads in the locations you want to work. This enables you to focus on profitable jobs while also saving time, effort, and money by reducing travel time and optimising your resources.
Plus tons of other benefits
In addition to qualified, targeted leads, Poolz provides dedicated local support for builders and homeowners as well as educational resources, professional tools, and much more. Join Poolz today and unlock a world of benefits for your pool building business.
The Poolz Awards
The inaugural Poolz Awards in 2023 made a huge splash! With over 1,000 entries and more than 10,000 public votes in the People's Choice categories, it's not hard to see why the media coverage was so extensive and pool builders received a huge lift in exposure, recognition and consumer interest.
Awards Media
Why Enter?
The 2023 awards were featured in 30+ mainstream media articles such as Domain, Sydney Morning Herald, News & Real Estate.
Professional photography is not required to enter. The Poolz Awards are about Australia's best pools, not expensive photography!
Every entrant receives a stunning page on The Poolz Awards website to showcase each pool entered.
People’s Choice voting is open to all Australians ensuring your pools are seen by thousands of homeowners.
It’s a fantastic way for pool builders to get more leads without doing the marketing themselves, saving valuable time. In over 20 years in the pool industry, this platform is one of the best initiatives I have seen for marketing – I’ve recommended it to all my pool builders.
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Larry Langdon
Leisure & Nexus Pools
You wouldn’t be a real estate agent today and not be on realestate.com.au, you’d miss out on all those leads. Poolz is the same for our industry - it’s a no-brainer to be part of it.
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Larry Langdon
Leisure & Nexus Pools
Our experience with Poolz has been invaluable to our business. Their expertise in providing well-matched leads has significantly enhanced our success rate. We highly recommend poolz as a reliable and trustworthy source of leads.
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Tom Brook
Award Winning Group
One area Poolz excelled was their ability to match clients with suitable budgets. Time and again, they delivered leads that precisely met our financial expectations... the prospects presented by Poolz were genuinely interested and prepared to invest in our expertise.
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Tom Brooke
Award Winning Group
Poolz has consistently delivered outstanding pool leads to our company. Their attention to detail, understanding of client budgets, and ability to match expectations has been impressive.
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Tom Brooke
Award Winning Group
After Tony approached me to trial the Poolz solution during its initial testing phase, I was blown away by the quality, and budgets of the leads I received. From the 4 leads I received, 2 resulted in site visits and both turned into quick sales with contract values over $120k each.
—
Rhiannon Royall
Ecozen Pools & Landscapes
Join Poolz and start getting leads today
Frequently asked questions
Can’t find what you’re looking for? Get in touch with our friendly team.
Why should I use Poolz?
As a pool building professional, using Poolz offers several benefits. First and foremost, Poolz connects you with qualified homeowner leads who are actively seeking your services. This means you can access high-value potential customers who are genuinely looking to buy.
Not to mention, Poolz homeowner leads are:
- Qualified to convert - when requesting quotes, they see the estimated price of their pool in real-time and only proceed if that price is within their budget. Simply, Poolz leads convert and more than double any other source of leads.
- Educated to make your life easier - we provide loads of education material for homeowners to help them understand everything from design, to build and maintenance. We also hold their hands and educate them along their pool buying journey to make your life easier.
- Cost effective to save you money - it is completely free to see Poolz leads, and you only pay when you want to quote on a job. That means there is zero risk to you. On top of that, the cost per lead is far cheaper than your own marketing and advertising efforts.
If you have any questions, simply reach out to our friendly team on hello@poolz.com.au.
What does Poolz cost?
Poolz pricing is simple and transparent. We do not charge any subscription or monthly fees, we have no minimum charges and no complicated credit system that requires you to pre-purchase.
It is 100% free to create your company profile on the Poolz website. As soon as your profile is approved, you will start receiving FREE lead notifications. This means you will get notified when a homeowner matches your requirements. You can view everything about the lead except for the contact details.
When you decide to purchase a lead, you pay a very low one-time fee to purchase the lead. This then unlocks the contact details of the homeowner so you can get in touch. For pool building leads, if you are successful in winning the job, there is a success fee payable once the contract has been signed with the customer.
The exact costs of leads and success fees are available once you have created your free account. So what are you waiting for? Sign up today!
Where do I sign up to Poolz?
Click here to join the largest network of pool professionals in Australia. We are excited to have you!
What is a homeowner lead?
A homeowner lead refers to a person who has completed the GET QUOTES form on the Poolz website.
When homeowners submit their project details through Poolz, we capture comprehensive information to ensure that you have all the necessary details to know if the lead is a good match for your business. This includes information such as their pool preferences, estimated project price, address, site access, slope, desired pool type, size and shape, preferred timeline, and more.
What is a local area lead?
A local area lead refers to a lead that matches your specified services, budget, and pool type AND is located within a 10-20km radius of your nominated office or home base address (which you specify in the Poolz supplier portal).
Local area leads give you the opportunity to build pools closer to your preferred work area, reducing travel times and enhancing efficiency. By connecting you with local area leads, Poolz aims to help you spend less time in the car and more time doing what you care about.
How does local area lead priority work?
Homeowner lead notifications are sent out to pool pros via our platform in the following way:
- Local area match - where a homeowner lead is within 10-20kms of your local area address (which you nominate in our platform), you receive a local area lead notification at the same time as other pro's who have a local area match, but 60 minutes before the pro's who are a broad area match.
- Broad area match - where a homeowner lead is in your broad area (this is the entire area you service, for example, Greater Sydney), and has NOT already been purchased by 3 pro's who are local area matches, you receive a lead notification at the same time as all other pro's that also have a broad area match.
In this way, you get priority on local area leads to enable you to work locally more often. If you choose not to purchase a local area lead, then it is available for all broad area matching professionals to purchase.
How do I purchase a lead?
To purchase a lead, simply click on the PURCHASE button that is on the lead details page. As soon as the lead purchase price has been paid, you will instantly see the contact details of the lead and are free to contact the homeowner however you would like.
How do I contact a homeowner?
Poolz will provide you with the homeowner name, email address, phone number and property address. You can choose to contact the homeowner any way you like. You are not required to use our platform to communicate with the homeowner.
When completing the GET QUOTES form, the homeowner's email address and phone number are authenticated to ensure they are valid and accurate.
How quickly do I need to provide a quote to a homeowner?
We are big on first impressions, so we would highly recommend you contact the homeowner within minutes of purchasing the lead on our platform! At a minimum, we would expect you to contact the homeowner with 24-48 hours after purchasing the lead.
Prompt follow up has been widely proven to have a big impact on sales conversion, so the faster you reach out to the homeowner, the more likely you will be to win the job.
If you are unable to get in touch with the homeowner, we suggest sending them information about your company and a provisional quote or estimate based on the information you have available. This gives the homeowner a better understanding of your company and services.
This initial communication and provisional quote enables the homeowner to learn more about your company, services and suitability for their specific needs.
This proactive approach sets a positive impression and helps to move the conversation forward towards a successful project collaboration.
What if I can't contact a homeowner lead?
The key to contacting a homeowner lead is being prompt. Research has proven that efficient follow up is critical. If you are unable to contact a homeowner after multiple attempts, we recommend varying your approach - if you've been calling, try emailing and sending an SMS. We understand that not all leads may be responsive at all times and recommend that you make it easy for the homeowner to communicate with you by giving them options.
We also recommend that you offer the opportunity for the homeowner to book time in your calendar - this is a great way to stop playing phone tag and ensure both parties know what is happening.
How do I contact Poolz support?
The friendly Poolz team is here to help you anytime. You can email us on support@poolz.com.au or you can call us on 1300448407. You can also contact us here.
Who is behind the Poolz business?
Tony Loxton is the founder and CEO of Poolz. Tony has been self-employed since the age of 17 and has always been passionate about delivering amazing customer experiences that fuel business growth and profitability. This passion was cultivated early in his career when only three years after starting the first riversurfing business on the Zambezi River in Africa, it was awarded the world’s best adventure activity!
Tony has since applied his extensive sales, marketing and technological expertise to help some of the world’s most recognisable brands including Mercedes Benz, Chanel, Porsche, Jeep, VW, BMW, Swarovski, Land Rover, Lend Lease, Pandora and Country Road.
“I’ve always been a great believer in delivering a win/win for all parties. My aim for establishing Poolz is therefore to help pool industry professionals grow their profits by reducing the many obstacles impacting the overall customer experience for homeowners.”
Tony’s last two businesses, a digital agency and a software development company, were both highly innovative in their approach and singularly focused on gaining the deepest understanding of their client’s businesses and delivering world-class, profit generating solutions to help them grow and succeed.
If you'd like to connect with Tony, you can find him here on LinkedIn.